Tuesday 19 February 2013

Few Uncommon yet Powerful Link Building Strategies

Posted by Tee Jay on Tuesday 19 February 2013

Backlink strategy plays an important role to get better results for your site or blog. By using proper link building strategies you can easily get quality links to your site to improve search engine ranking and reputation. In the recent times, the link building strategies have changed a lot. The link building strategies that were used few years ago are not useful today. This is all because of the frequent algorithm updates by Google to make search result more useful to users. In this article, I am not going to write about Google updates and  common link building strategies that most of you use to get better search engine ranking. In this article I'll be going to share few uncommon yet powerful link building strategies by which you can get good results from your link building campaigns.

Host a Giveaway:


Hosting a giveaway on your blog or website is an effective way to grab new readers. Many webmasters/bloggers are hosting giveaways on their sites to increase social media presence and traffic to their sites. You can use giveaways to grab quality links to your site/blog. To grab links to your blog by hosting a giveaway, you need to ask contest participants to link to your giveaway post to earn more points in the contest. By this you will get natural links to your blog or website.

Do Read: Top 3 SEO Factors to Consider in 2013

Use Infographics or Video Tutorials:


Video tutorials and infographics get more natural links than an article without infographic or video tutorial. Infographics will also help you to make your article viral on social media sites like Facebook, Twitter, Google Plus etc. By this way you can easily grab enough traffic to your post.

Use Competitor’s Broken Links:


There are many tools available online by which you can find competitor’s backlinks. Try to make a list of your competitor's backlinks, look for broken links then contact the webmaster of the site or blog from where broken link of your competitor’s site has been linked and ask them to replace that broken link with your link which has relevant content. It may sounds funny to you but in actual way you can get relevant and authority link to your website or blog by this.

Offer an Amazing Testimonial:


Almost all of you have used a product or service related to your niche. Product from a developer like a plugin or any tool whereas service may be from any designing firm, web developing company etc. If you have also used any product or services, write an awesome testimonial for that product or service and ask the webmaster to add your testimonial along with a link back to your site or blog. This will be a win-win game for both.

Develop a Theme/Plugin:


Developing a theme or plugin is also an uncommon yet effective way to build links to your site. If you have enough knowledge of programming languages then you can build themes/ plugins and distribute them for free. In return of those themes or plugins ask the users to link back to your website or blog from the footer secion or sidebar section.

Do Read: How to Promote Your Blog with Email Marketing?

Summary:


Backlinks are important for a blog or website to have better rankings, traffic and connections. Backlinks from high quality sites will help you to get better results in search engine. The ways given above will help you to improve your site’s ranking in search engine and traffic. By the above mentioned link building strategies, you can easily get good search engine rankings.

If you are building links to your blog or site then share your link building strategies with us by leaving a comment below.

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