Blogger Introduced Permalink Option To Create Custom URL Structures

Recently Blogger introduced the search preference option which offered meta description for each post, redirects, location and 404 error page and now blogger has introduced the most awaited feature to change the permalink structure of posts. It is a beneficial update for bloggers from the SEO point of view. Now you can change your posts permalink structure according to your need, which is a good move by blogger to compete with word press.

What Is Permalink?

A permalink (or permanent link) is an URL that points to a specific blog post. Permalink is an URL structure that you can see in your browser’s address bar.

How To Customize Permalink In Blogger?

Now you can customize your permalink structure for any post, for this you have to sign in on draft.blogger.com. Here you will find a permalink option at right side of the post editor (just above the location option). You should use your keywords in the permalink to get the SEO benefits. Keep your permalinks structure shorter than 70 characters.

Things To Avoid In Permalink Structure :

Don't use symbols like / _ @ ! # $ % ^ & * ( ), You should avoid blank space and ASCII characters while customizing URLs. Don't use prepositions. Keep your characters limit lesser than 70 characters.

Bad Permalink Structure :

http://www.smartbloggertricks.com/2012/06/blogger-introduced-permalink-option-to.html

The above permalink structure is long and it contains preposition(to) which is of no use when we talk about seo. Below is an example of good permalink structure.

Good Permalink Structure :

www.smartbloggertricks.com/2012/06/blogger-permalink-option.html

Advantage Of Permalink Option :

By this new option you can use your keywords in your posts URL structure which help you in on page SEO of your blog.

Here is an video by Matt Cutts explaining the advantages of permalink structure.